Wei Yi Juan
Using the PAVE paper mailer as a canvas, Chengdu based artist Wei Yi Juan creates a piece inspired by the brand journey and the changing seasons of our 20s.

“I think the state of winter symbolizes a period of hibernation in one’s 20s - a time when all things learn to conserve energy, listen, and wait under harsh conditions until spring arrives, then sprout new buds and begin to grow and explore.”
"One day, we ventured into the mountains, where the meadows were filled with plants, their vibrant colours and tenacious vitality unfolding before my eyes. After climbing the mountain, we returned to a round table in the hotel, and I began painting. My musician friends surrounded me, playing improvisational music on thumb pianos and mouth harps. Surrounded by the beautiful music, I painted the paper bags, feeling as if all the plants within my brush were growing from within, following the notes and the scent of this land."
"For the front, I used many earthy colours: warm, evocative of intense emotion, deep, earthy, and how I felt about the brand journey you shared with me, taking root in the soil."
"The colours on the back represent the vitality of spring, signifying awakening and blooming after hibernation.”
Editorial
Photographed in Sydney by Olivia Repaci, styled by Stamellos, and featuring Niki Khromova in the Longline Skirt Clay, Cotton Solar Top Orchid, Cotton Solar Top Blue

